Let’s take a look at blogger.com versus a self-hosted WordPress website. We’re going to be comparing these two platforms across three dimensions. SEO, Monetization strategies and design layout, and ease of use.
Then we can decide which one is the best platform for blogging.
So let’s get started.
Comparing the SEO
So let’s begin by comparing the SEO between a Blogger and a self-hosted WordPress website. Now I’m just going to come right out and say that WordPress is better.
WordPress website ranks better than a blogger blog.
WordPress is just the best platform for blogging because you have a lot more control over the on-page SEO of your website than you do with a blogger.
With WordPress, you can have a custom permalink structure. You can have it something like,
But with blogger, you’re stuck using dates.
Next, WordPress uses categories. Categories are beneficial. That contains all the information about a specific topic on your website. So users can use it to find particular content, where blogger uses labels. Labels are okay. But they’re just not as good as categories.
Last is breadcrumbs. Anyone who’s followed any of my WordPress tutorials knows that I am a big believer in adding breadcrumbs to the website. It provides good internal linking. It’s handy for the end visitor, and google likes websites with breadcrumbs.
Now with WordPress adding breadcrumbs to your website is very easy. Just copy and paste some shortcodes in, and you’re good to go.
With blogger, it’s not the same. It’s way more technical. You have to understand how to edit the HTML. But I haven’t bothered to do it for my blog Just because it’s too technical. I don’t feel like jumping into the HTML and CSS and figuring out how to add breadcrumbs effectively. So that’s why I like WordPress because it’s just easier.
Monetization Between a Blogger Blog and a Self-hosted WordPress Website
So again, I’m just going to say that WordPress is the best platform for blogging. WordPress is way better because you have more functionality and flexibility with plugins.
So, for example, you have access to the plugin called Pretty Links. What Pretty Links takes an ugly affiliate link and then makes it into something a lot more beautiful and appealing that people would feel comfortable with clicking on.
With blogger, you have no way to cloak affiliate links. You have to either use Bitly. You have to use the plain old affiliate link itself. I can tell you that people don’t trust Bitly links that much. People don’t want to click on any obvious-looking affiliate link because they don’t know where they will end up if they click this weird-looking link on your website. So people kind of trust when they see that type of link rather than a weird affiliate link.
Next are product boxes that you can add to your website with WordPress. I personally use and love this plugin called Stackable. Because I’m able to create really big gorgeous-looking product boxes with it. If I use to promote various products and services as an affiliate, the product boxes look great. And they help increase conversions. You don’t have access to anything like that on a blogger.
In addition, you have amazon associates. So with amazon associates and WordPress, there are tons of plugins that allow you to add product tables. And specific product boxes to help increase your sales conversions with amazon associates. With a blogger blog, you’re stuck either using the basic product image or just the basic amazon short link when promoting a product via amazon associates.
Advertising is way more flexible with a WordPress-powered website. So again, you have access to different plugins. With a WordPress-powered website, you can use a plugin like an ad inserter, and you can manually say, I want an ad to display here and there on my website when people are visiting. With a blogger blog, you don’t have access to that. So with blogger, your access is to use the default layout within blogger, which adds an AdSense ad to your footer in the sidebar, or you have to enable google auto ads with blogger.
Now with WordPress, you don’t have to use AdSense. You can use whatever ad network you want. So that’s a big difference as well. So you can apply to ad with your WordPress-powered website if you get enough traffic. But if it’s a blogger, you can’t do that. You have to be stuck using AdSense..
So that’s a big difference between the two. So overall, WordPress is the best platform for blogging and monetisation strategies compared to blogger.
And you can also sell your WordPress website. You can actually build your WordPress website into a sellable asset compared to a blogger. You can list it on a website like Flippa or Empire flippers and turn it around for profit once you have decent traffic. That you just can’t with a blogger blog design layouts.
Now anybody can go to blogger.com and sign in with a Gmail account, and then you have yourwebsite.blogger.com. It is that easy. But WordPress has a few more steps, where you have to get a domain name, a shared hosting account, install WordPress, and design your website with a WordPress theme.
Now you know about Blogger and WordPress and which one is better. WordPress is the best platform for blogging, according to the above details. But it depends on your needs.
You do not want your website to be website.blogger.com with a blogger blog. You want to have a custom domain name and all those features in WordPress so go with it. Also, it requires a few technical skills. WordPress uses themes, and there are thousands of themes, and all themes today provide some drag and drop functionality. If you’re willing to spend time with WordPress, you’ll find out that you can create any website that you want.