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WordPress 404 Error Page Not Found
A WordPress 404 error means your server received a request for a page but couldn’t route to it correctly. Instead of loading your post or page, visitors hit a dead end — which hurts both user experience and SEO rankings.
Here’s what most beginners miss: your content is almost certainly still in the database, completely untouched. This error is almost never about deleted content. WordPress uses a system called “pretty permalinks” to translate clean URLs like /about-us/ into something the server can locate. When that routing system breaks, every URL except the homepage can return a 404.
The good news is this is one of the most fixable errors in all of WordPress. In a majority of cases, a single button click in your dashboard is all it takes to resolve it completely.
In your WordPress dashboard, go to Settings → Permalinks and click Save Changes without altering anything. This forces WordPress to regenerate all rewrite rules and rewrite your .htaccess file automatically.
You should see: A green success notice at the top of the screen. Reload a post or page on your site — this single step resolves the error in most cases.
Connect to your server via FTP or your host’s File Manager. Find .htaccess in your WordPress root folder (enable hidden files if you don’t see it). If it’s missing or stripped of WordPress rules, replace the contents with the standard block:
# BEGIN WordPress
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteRule ^index\.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
</IfModule>
# END WordPress
You should see: Posts and pages loading correctly after saving this file to the server.
If you have SSH access, check whether the module is active:
apache2ctl -M | grep rewrite
If it’s missing from the output, enable it and restart Apache:
sudo a2enmod rewrite && sudo systemctl restart apache2
You should see: rewrite_module (shared) listed in the output after enabling it.
Go to Plugins → Installed Plugins, select all plugins, and choose Deactivate from the bulk action menu. Then test your site. If pages load, reactivate plugins one at a time until the 404 returns — that last plugin is the culprit.
You should see: Pages loading normally after bulk deactivation. The offending plugin will re-trigger the 404 when individually reactivated.
Navigate to Settings → General and verify that both WordPress Address and Site Address exactly match the domain you use to visit the site — including whether it uses https and whether it includes www.
You should see: Both fields showing an identical URL. Any mismatch here triggers redirect loops that terminate in 404 errors.
http://example.com but accessed at https://www.example.com will silently generate 404s on inner pages after redirect chains. Fix the URLs in General Settings and add proper server-level redirects.try_files $uri $uri/ /index.php?$args; inside your location / block, then run sudo systemctl reload nginx.Get free WordPress & AI tips
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Not at all. Saving permalink settings only refreshes WordPress’s internal URL routing table — it has zero effect on your database content. Every post, page, image, and comment remains completely intact.
If your homepage loads fine but inner pages 404, it’s a rewrite rule problem — the homepage is served directly by index.php and bypasses the rewrite system entirely. If only specific pages are affected, check whether those pages had their slug recently changed, were moved under a different parent, or are being blocked by an SEO or redirect plugin.
No. Nginx doesn’t process .htaccess at all. You need to add WordPress’s rewrite directive directly to your Nginx server block: place try_files $uri $uri/ /index.php?$args; inside the location / block of your config file, then reload Nginx with sudo systemctl reload nginx. Re-saving permalinks in WordPress won’t help on Nginx without this server-side change in place.
Something is repeatedly overwriting your rewrite rules. The most common culprits are caching plugins that lock old routing data, SEO plugins that rewrite the .htaccess on each update, or incorrect file permissions on .htaccess (it should be 644) that prevent WordPress from writing to it cleanly. Check your recently updated plugins first, then verify the file permission.